Hungry? Add something to your bucket !!!
Mitao Bhook is a multi-dimensional platform that aims to serve the less fortunate with the best of what can be offered. The name was chosen in Urdu to connect on a broader level with Pakistanis from all walks of life. Mitao Bhook can be roughly translated to removing hunger. This name fits into KFC’s ideology of giving back to the community not just in terms of money but also in giving hope for a brighter future. With the help of this platform, KFC and its customers reach out to hundreds of lives, helping curb the hunger for better education, hunger for better living and hunger for a better society. This project lies very close to our hearts and we aim to make meaningful contributions in the coming future. Hoping to spread the message to the people of “Giving back feels So Good.”, KFC started off in the holy month of Ramadan, 2014 and partnered with SOS Children’s Village, sharing the So Good spirit with the residents of the SOS community. To carry out its activities, KFC Mitao Bhook platform went online, offline and on every medium for this initiative. The idea was very simple, a certain amount of proceedings from every Mitao Bhook bucket bought at KFC went to the SOS Children’s Village.
At the end of the promotion, Rs.7 million were raised and given to the SOS Children’s Village. After such a successful start and a positive feedback from the customers, there was absolutely no going back. Keeping up the promise of “KFC being a 365 days giving company”, the next project of Mitao Bhook was set to bring So Good spirits and smiles to the Deaf Reach School System. Deaf Reach School System- an international subsidiary of FESF and has been operating in Pakistan since 1984. They invest in educational development and training programs to empower hearing and speech deprived individuals. KFC is proud to have more than 100 students from Deaf Reach School working at our deaf operated restaurants nationwide.
A total of Rs.10 million were raised for the education and training of hearing and speech impaired individuals.2015 was welcomed with another campaign of KFC with The Citizens Foundation. TCF is a name known to many and is one of the leading non-profit organization who have taken education for the masses to task. Set up in 1995 by a group of citizens concerned with the dismal state of education in Pakistan, it is now one of Pakistan's leading organizations in the field of formal education with more than 1060 schools built in the remote areas of Pakistan out of which 1 was built by KFC in Karachi. By the end of June 2015, Rs.10 million have been raised for the education and support system of TCF. Celebrating the auspicious month of Ramadan in 2015, Mitao Bhook proudly sponsored the research and treatment of cancer patients at Shaukat Khanum Memorial Cancer Hospital and Research Center, a state of the art charitable institute founded by the illustrious cricketer and a renowned politician Imran Khan. The Mitao Bhook campaign aimed to raise funds for research and treatment of cancer patients at SKMH and managed a hefty Rs.3 million in a span of just 6 weeks.
KFC managed to build a school for Deaf Reach School System in Karachi where students are taught to learn the basic skills to excel in life. Starting 2016, all the proceedings from Mitao Bhook will be spent on the education, grooming and running of the KFC Deaf Reach Campus in Gulistan-e-Jauhar, Karachi.